Welcome to the world of En Foy Prest.
En Foy Prest is the studio of Hunter H Masfen, a designer and photographer from Auckland. It makes objects, takes photographs and writes essays, and soon it will sell a short list of things: some made here, some chosen from makers who share the same values. Everything on this site is held to one standard, whether it is a lamp, a photograph or a sentence: it has to be made well, and it has to earn its place.
Product 001 · the Light · amber glass, made in Zhongshan
Photography · Palio di Provenzano, Siena
Projects · Traces, Borgo Arconati · SALUTO at the door
Press · Because It Was Always There · Lake Wānaka
The first edit
The things we love and want to bring into the world: made here, or chosen from makers whose values match our own. Nothing is on the shelf yet. The list is being put together now, and it will stay short on purpose.
One world, connected through principles.
En Foy Prest is the company of Hunter H Masfen, an industrial designer and photographer: design, photography, writing, and now a shop. None of it comes before the rest. The things sold here are the things we love and want to bring into the world, chosen with the same eye, experience and principles that shape everything else on these pages.
The same eye, at work
Design, photography and writing are where the eye is trained and the principles are tested: in rooms, on film, on the page. They are not the back room of the shop. They carry on alongside it, done the same way: slowly, in the places where things are made, with the people who make them.
EN FOY PROJECTSDesign & commissions
Industrial, interior and product design from first sketch to a finished thing: a light made in Zhongshan, two apartments and a furniture collection outside Milan, a typeface, labels grown from mycelium.
SEE THE PROJECTS →
EN FOY PHOTOGRAPHYPhotography
Photojournalism and landscape first, from the Palio in Siena to the Dolomites; editorial and brand commissions for Faradays / Dadelszen, Scapegrace and others, shot on the same terms.
SEE THE PHOTOGRAPHY →
EN FOY PRESSEssays & writing
Essays on making, on places, and on the people who build things well, from a Sienese contrada on race day to a lighting factory in Guangdong. Also on Substack.
READ THE PRESS →
Hunter H Masfen, the person behind En Foy Prest
An industrial designer and photographer from Auckland, trained at the Royal Melbourne Institute of Technology and the Politecnico di Milano. He flies, skis the backcountry, races cars, fishes, cooks, photographs constantly and writes at length, and he started this company because an honours thesis refused to stay one.
En Foy Prest is Old French for Ready in Faith: the family motto, on a ring he wears every day, and the standard the studio holds itself to.